Since December 2025 I've been NTH's digital strategist: running its ad campaigns, shaping its content and building the custom software behind it.
Services
Education
/
Strategy
/
Timeline
Dec 2025 – now
Role
Digital Strategist
Year
2025
NTH prepares children for cadet college admission. Seven years at Faujdarhat taught me exactly what those families fear and hope for, and that's what the campaigns speak to.
My work covers three things. Ad campaigns that reach parents at the moment they're deciding. A content strategy that teaches before it sells. And custom software that removes busywork for students and staff.
Results
3
disciplines in one role: ads, content and software
7 yrs
of cadet college experience behind every campaign
Since December 2025 the work has covered NTH's whole funnel, from the first ad a parent sees to the software a student uses after enrolling.
Strategy plus software
Most education brands buy ads and hope. NTH gets a strategist who also writes the copy, edits the video and builds the tools, so the message, the funnel and the product all match.
The same playbook works for any coaching centre or school: understand the parent, teach first, then make enrolling effortless.
In my words
S A Khan Shams
Founder at
SRAIK®